The Sales Lab: Sales for small businesses - a practical approach
10/06/2026 | 11:30am - 12:00pm
Event Location: Online Webinar
Contact Email Address: economy.growth@surreycc.gov.uk
Event Description
Why every business is selling, whether it realises it or not
Sales often has the wrong reputation – uncomfortable, pushy, or “not for people like us”. The reality is that every business is already selling, from the first conversation to the final follow-up.
This practical, confidence-building webinar is designed for small businesses that want to grow without becoming something they’re not.
What you’ll learn
- Why every business is in sales – even when it doesn’t feel like it
- Why sales matters more than ever in a competitive, crowded market
- Common sales myths that hold SMEs back
- The difference between consultative and pushy selling
- What the sales cycle really looks like in a small business
- Where momentum is lost without realising it – and how to fix it
Takeaway
You’ll leave with a simple, practical sales cycle map you can adapt to your own business, helping you spot gaps, build consistency, and sell with confidence and integrity.
Ideal for business owners, freelancers, and early-stage SMEs who want a healthier, more human approach to sales.
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