The Sales Lab: Finding the right opportunities

Stop chasing everything and focus on the clients most likely to buy

Many small businesses are busy, but not always with the right opportunities. This webinar helps business owners step back, sharpen their focus, and direct time and energy towards clients most likely to convert and grow.

Designed for SMEs who feel stretched, reactive, or stuck chasing the wrong leads, it offers a practical framework for prioritising sales effort and aligning it with real business goals.

What you’ll learn

• How to define a clear ideal client profile
• Where to focus for the best return on time and effort
• The role of existing clients versus new prospects in sustainable growth
• How to identify priority accounts and best-fit opportunities
• How to align sales and marketing so they work together

Takeaway

Participants will leave with a target customer and priority opportunity worksheet, helping them clarify who to sell to, what to prioritise, and where to stop over-investing time.

Ideal for business owners, freelancers, and SME teams who want to work smarter, improve focus, and increase conversion without increasing workload.