The Sales Lab: Closing, follow-up and growing accounts

Sales doesn’t end at the proposal – it builds through follow-up and client growth

Winning new work matters, but long-term growth comes from how well businesses close opportunities, follow up consistently, and grow existing client relationships.

This practical session focuses on the often-overlooked final stages of the sales process, helping SMEs close with confidence, maintain momentum, and increase value from current clients.

What you’ll learn

• How to close opportunities with confidence and clarity
• Why next-step discipline is key to maintaining momentum
• How to follow up effectively without annoying prospects
• Strategies for retaining and growing existing clients
• Simple account management and CRM habits that support repeat business

Takeaway

You’ll leave with a follow-up and account growth checklist to help you stay organised, strengthen client relationships, and create more consistent repeat and expanded business.

Ideal for business owners, freelancers, and SMEs who want better conversion, stronger client relationships, and higher lifetime value without constantly chasing new leads.